Owner Kate Auguste is a wife, mum of two girls and a career past that adds up to 20 years plus on and off in the Fashion Industry trying to figure out what to buy and where to buy better. Which led to the creation of mi apparel.

Starting off with Fashion college, going onto studying Fashion at university. Having a Saturday job at a well-known clothing store then going into the big grown-up world and holding down various roles within the Fashion industry including being part of a buying team in Fast Fashion.

Kate started to see Fashion getting blurry; 

'We aren't seeing seasons anymore. I personally wasn't getting excited about clothing because so much new product was being thrown at us every week. Seeing the Fashion industry as it stands now, being one of the top polluting industries on the planet, being part of modern day slavery in workers, reducing people to a breaking point to harvest a decent crop for Fast Fashion. And this is only scratching the surface. It had to change and I wanted to make a change.'

So she began...

'If we are to purchase our desires we had to make it better'

mi apparel is for all citizens to be part of changing the face of fashion. Together we can make a better choice of how we shop; for our planet, for our people.


mi mission

mi apparel was founded on the belief that Fashion is fun, beautiful, radical, a rebel, freedom, free speech. mi apparel just add layers of Ethnicity, Sustainability & Transparency.

Launched in 2018, mi apparel brings you a collection of effortlessly cool sustainable ethical fashion your conscious lifestyle. 



Sadly a mixture of COVID & BREXIT killed off what was left of mi apparel. I'm not sad, nor am I angry. In fact after 25 years in the fashion industry I have taken the opportunity to lean into my true passion of self-care.

mi apparel is transitioning to WELLNESS and will soon be known as MI.

On 30th June 2021 at 11.59pm I will be closing the website in order to re-brand for my aligned path into wellness, mindfulness & compassion.

I want to use this space as a HUGE thank you to all that have been on this sustainable fashion journey with me these last 3 years building this wonderful community. I look forward to welcoming you to my new path...

xKate 01/05/21 

Follow us on @miwellnessuk // mi-wellness.com


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